The Dubai Department of Economy and Tourism (DET) has signed an MoU with IHG Hotels & Resorts to enhance Dubai’s offerings and visitor experiences. This partnership includes joint marketing efforts, hospitality training programs, and the development of unique tourism products, such as cultural heritage tours and seasonal packages.
Signed by Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Haitham Mattar, Managing Director for IHG in the region, the MoU aligns with the Dubai Economic Agenda (D33) to bolster Dubai as a global hub for business and leisure. IHG will promote Dubai through its marketing channels and integrate Dubai experiences into its IHG One Rewards program, which boasts over 130 million members.
The agreement also facilitates access to DET’s Dubai College of Tourism training for IHG employees, focusing on industry best practices and certifications to foster innovation and excellence in hospitality.
His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by our city’s leadership and their focus on leveraging partnerships across the public and private sectors, this strategic collaboration with IHG Hotels & Resorts is an important step in achieving the goals of the D33 Agenda and will keep Dubai top-of-mind globally. It is a testament to the pivotal role of our stakeholders in driving sustainable growth and innovation in Dubai’s tourism sector, and will showcase the city to new audiences across international markets. As we continue to collaborate, we will introduce new experiences that attract a diverse range of travellers and enhance the city’s appeal as a world-class destination, enabling Dubai to further position itself as the best city to visit, live, and work in.”
Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts, said: “Testament to our commitment to support the growth of the tourism and hospitality sector in Dubai, we are delighted to partner with the Dubai Department of Economy and Tourism through this strategic MoU. At IHG Hotels & Resorts we are committed to delivering exceptional experiences for our guests at exciting destinations, and this collaboration will allow us to showcase Dubai’s unique offerings even more widely and effectively. By leveraging our global and local reach through our world class loyalty programme, IHG One Rewards as well as impactful marketing and promotional campaigns, as we aim to promote Dubai as an inviting destination while enhancing the visitor experience, in line with our dedication to excellence in hospitality.”
