Bahi Ajman Palace Hotel, a 5-star heritage hotel known for combining Emirati cultural elements with modern luxury, has entered into a partnership with Alleem Group, a diversified conglomerate specializing in sustainability, technology, and community development.
The two organizations signed a memorandum of understanding (MoU) naming Bahi Ajman Palace Hotel as the official hospitality partner for Alleem Group’s upcoming initiatives, marking a new stage in cross-sector collaboration.
The partnership aims to increase brand visibility, support mutual growth, and create synergies through joint promotions and hosting high-profile events. Under the agreement, Bahi Ajman Palace Hotel will be the preferred venue for Alleem Group’s corporate events, conferences, product launches, and CSR activities, including its Annual Sustainability Summit. In return, Alleem Group will promote the hotel’s services and offers within its network.
Marketing efforts will be coordinated across digital platforms, print media, and social channels, showcasing tailored hospitality packages for both Alleem Group clients and Bahi Ajman Palace Hotel guests.
The collaboration also aligns with the UAE’s Vision 2030 goals, such as heritage preservation workshops and eco-friendly event practices, reflecting both parties’ commitment to sustainability. Alleem Group’s regional and international presence will help present Bahi Ajman Palace Hotel’s premium services to a wider audience.
Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel, said: “This collaboration is a catalyst for elevating Ajman’s hospitality sector. By hosting Alleem Group’s events, we anticipate a 10% increase in corporate bookings while delivering immersive experiences that reflect our Emirati heritage. Partnerships like this are pivotal to positioning Ajman as a hub for cultural and business tourism.”
Dr Rashid Alleem, Founder & Chairman at Alleem Group, added: “Bahi Ajman Palace Hotel’s iconic waterfront location and dedication to excellence align perfectly with our ethos. This partnership enables us to offer stakeholders a unique blend of innovation and tradition, whether through international conferences or community initiatives we will launching later this year.”
The UAE’s hospitality sector is expected to grow by 7% annually, driven by increased MICE (meetings, incentives, conferences, exhibitions) tourism. This partnership supports Ajman’s growing reputation as a destination for travelers seeking authenticity and luxury. Over the next 12 months, the collaboration will include phased activations such as sustainability events, CSR programs, cultural festivals, and art exhibitions to engage the community through culture and art.
