Arabian Travel Market (ATM) 2026 will bring hospitality leaders, hotel operators, investors and technology providers together to examine how the sector is adapting to changing guest expectations and market conditions.
Taking place from 14–17 September 2026 at Dubai World Trade Centre under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,’ the event will feature discussions on hospitality innovation, personalised experiences, wellness, investment and the role of technology in shaping the future of travel.
The conference programme will include sessions examining the strategies being adopted by hotel operators as traveller preferences evolve. On the Global Stage, “Does the Hospitality Industry Need Reinventing?” will explore topics including asset repositioning, wellness, branded residences, mixed-use developments and experience-led programming. The session will feature Amir Golbarg, Chief Operating Officer, Minor Hotels.
The Future Stage will host “Decoding Hospitality Growth – What Do Today’s Travellers Want?”, bringing together Hala Matar Choufany, President MEA & South Asia, HVS; Justin Reid, Senior Director of Global Partnerships, Tripadvisor; Jad Shamseddin, Chief Operating Officer, Aleph Hospitality; and Sarah Duignan, Director, Client Relationships, STR.
The session will examine how hospitality businesses are responding to travellers seeking a combination of wellness, culture, connection and value.
ATM 2026 will also feature the Experience Hub, which will contribute to discussions around experience-led travel, while ATM Travel Tech will focus on technologies shaping the guest journey. Its programme will cover AI-powered personalisation, predictive guest services, robotics, immersive technologies and smart hospitality solutions.
Leading hospitality brands exhibiting at the event include IHG Hotels & Resorts, Accor, Minor Hotels, Rotana, Hilton, Jumeirah, Mandarin Oriental, Four Seasons Hotels & Resorts, Rixos Hotels and Sofitel, alongside tourism authorities, destinations and hospitality technology companies.
With its conference sessions, exhibition floor and dedicated technology programme, ATM 2026 will provide a platform for the hospitality and travel industry to discuss changing consumer behaviour, technology adoption and investment priorities.
