Riyadh Season 2025 has introduced a new attraction, Boulevard Flowers, now open to the public. The venue presents a large-scale floral display designed as an immersive outdoor environment combining landscaping, cultural elements, and entertainment.
Spanning 214,000 square metres, Boulevard Flowers features more than 180 million flowers and over five million plants arranged across themed zones. The installation includes rose sculptures, floral pyramids, hanging arrangements, and arched walkways, with design elements inspired by Saudi heritage.
A distinctive feature of the attraction is the inclusion of three full-scale models of Boeing 777 aircraft. These structures house family-oriented activities, adding an interactive component to the overall experience.
The venue also incorporates cultural references through Najdi-style entrance gates, reflecting traditional Saudi architecture and linking the visual design to local heritage.
Boulevard Flowers offers a range of dining options, including cafés and restaurants set within the landscaped environment. Live performances and roaming acts are scheduled throughout operating hours to provide ongoing visitor engagement.
Additional facilities include a nursery and retail space offering gardening tools and related products, allowing visitors to explore home gardening options.
