Dubai Festival City Mall is now home to The Messi Experience, an immersive walk-through attraction that brings to life the personal and professional journey of global football icon Lionel Messi. Open for a limited time until December 31, the experience offers a detailed look into Messi’s life, from his early days in Argentina to his World Cup victory.
The Messi Experience in Dubai is organized by Dubai Festivals and Retail Establishment (DFRE) and Astra Partners, bringing a world-class activation to the city’s dynamic event calendar. Designed with a blend of technology and storytelling, the experience features nine themed zones that combine elements such as augmented and virtual reality, holograms, and large-scale projections.
The experience is suitable for all ages and is designed to resonate with both football fans and those simply curious about the story of one of the most celebrated athletes in modern sports. Visitors can explore interactive areas that replicate moments from Messi’s life, including a reconstruction of his childhood bedroom and a simulation of the World Cup celebration.
There are also skill-based football activities for visitors to try, and guests can capture a digital selfie with Messi using AR and VR tools. A dedicated merchandise store features official and exclusive memorabilia available only at the venue.
The journey takes around 75 minutes, but guests are welcome to move through the space at their own pace. Food and beverages are also available, making it a well-rounded outing for individuals, families, and groups.
The Messi Experience is open daily at Dubai Festival City Mall until the end of the year.
