Emirates Skywards, the loyalty programme of Emirates and flydubai, has announced a new partnership with Coca-Cola Arena, providing members with the opportunity to redeem Miles for live events including concerts, comedy shows, and sports fixtures in Dubai.
Effective from Monday, May 26, Emirates Skywards members can use their Miles to purchase or bid for hospitality tickets to events held at Coca-Cola Arena. The venue, located in City Walk and with a seating capacity of 17,000, is one of Dubai’s leading destinations for live entertainment, hosting performances by international pop stars, comedians, Bollywood celebrities, and the Dubai Basketball team.
Starting from 5,000 Skywards Miles, members can access premium seating and panoramic stage views through the Emirates Skywards Exclusives platform.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards said, “Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca-Cola Arena. Members can now redeem Miles and enjoy watching unforgettable experiences across comedy, sports, and all the excitement you’d expect at a premier entertainment venue. We look forward to this exciting partnership and to offering our members worldwide – whether residents of Dubai or visitors to the vibrant city – the best loyalty experiences on-ground.”
Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena said, “As a world-class venue in the heart of Dubai, this partnership unites two iconic brands with a shared passion for excellence. Together, we’re committed to offering both residents and visitors the very best in hospitality and live entertainment, from concerts and sports to comedy and family shows. With the added value of Emirates Skywards, fans can look forward to even more rewarding and elevated moments at the Arena with unbeatable live entertainment.”
The partnership aims to enhance the Emirates Skywards programme, offering more value and access to top entertainment experiences in Dubai.
