The 3rd edition of the WOW Awards Middle East, an initiative of EVENTFAQS Media Middle East, concluded on 3rd October 2025 at Festival Arena, Dubai. Asia’s largest business recognition platform for the Experiential Marketing, MICE, Live Entertainment, and Wedding Industry, the Awards brought together industry leaders to celebrate excellence, innovation, and creativity across multiple categories.
The Marketing Category at the WOW Awards Middle East recognizes campaigns and agencies that bring brands to life through creativity, smart strategy, and real impact. This year, it showcased innovative marketing efforts that engaged audiences and achieved measurable results across the region.
Eventify Entertainment emerged as the standout agency, securing 8 metals (4 Gold and 4 Silver), showcasing their consistent excellence in crafting impactful campaigns. CPI Business followed closely with 3 Golds, while The Hanging House Experiential Events LLC took home 3 metals (2 Gold, 1 Silver). Mena Live Events also impressed with 4 Silvers, reflecting the competitive spirit and creativity in the region.
Here is the complete winner list:
| Entrant Organization | Entry Name | Category | Metal |
| Couture Events Worldwide | Pure Storage | 1. Corporate Incentive Programme of the Year | Gold |
| DMC Network Exchange 2025 (DMC Network) | DMCN Exchange 2025 | 1. Corporate Incentive Programme of the Year | Silver |
| CPI Business | Abu Dhabi Finance Week | 2. Corporate Meeting / Conference of the Year | Gold |
| Mena Live Events | Rotana Dare To Change Leadership Conference 2025 | 2. Corporate Meeting / Conference of the Year | Silver |
| CPI Business | ALDAR Halo | 3. Corporate Training / Education / Team Building Programme of the Year | Gold |
| Inextis Events Pvt Ltd | Wizards of Cool | 3. Corporate Training / Education / Team Building Programme of the Year | Silver |
| Mena Live Events | Rotana Dare To Change Leadership Conference 2025 | 3. Corporate Training / Education / Team Building Programme of the Year | Silver |
| Eventify Entertainment | Arab Media Summit | 4. Government Convention / Business Event of the Year | Gold |
| Timo Higgs LLC | Future of Wealth – Family Office Global Citizen Forum 2024 | 4. Government Convention / Business Event of the Year | Silver |
| CPI Business | Abu Dhabi Finance Week | 5. Association / Industry Congress / Convention of the Year | Gold |
| Eventify Entertainment | Arab Media Summit | 5. Association / Industry Congress / Convention of the Year | Silver |
| Eventify Entertainment | National Sports Council Retreat | 5. Association / Industry Congress / Convention of the Year | Silver |
| Couture Events Worldwide | Aviation Future Week | 6. Special Event of the Year for Government / Federation / Association | Gold |
| Fête Events | GLF Gala Dinner | 6. Special Event of the Year for Government / Federation / Association | Silver |
| Eventify Entertainment | Hatta Winter Festival | 6. Special Event of the Year for Government / Federation / Association | Silver |
| MDLBEAST | Esports World Cup Opening Ceremony 2025 | 7. Launch Event of the Year | Gold |
| Impressions Events LLC | Peace Homes Lagoon & Sky Vista Launch Event | 7. Launch Event of the Year | Silver |
| Eventify Entertainment | Tems at Sole DXB | 8. Concert of the Year | Gold |
| No1 Events | Le Trio Joubran Concert | 8. Concert of the Year | Silver |
| Eventify Entertainment | SoleDXB | 9. Public Special Event of the Year | Gold |
| Mena Live Events | Taste of Dubai 2025 | 9. Public Special Event of the Year | Silver |
| Sarah Feyling Consultants LLC-FZ | NBCUniversal & Ruinart Champagne – Luxury at the Olympics Paris 2024 | 10. Event of the Year for a Luxury Brand | Gold |
| Electra | CHANEL Haute Joaillerie Sport Dinner and Exhibition | 10. Event of the Year for a Luxury Brand | Silver |
| No1 Events | Super Cup UAE QAT 2025 & Challenge Cup UAE QAT 2025 | 11. Sport Event of the Year | Gold |
| Professional Fighters League | PFL Champions Series – Road to Dubai | 11. Sport Event of the Year | Silver |
| Eventify Entertainment | SoleDXB | 12. Lifestyle Event of the Year (Music / Art / Culture / Festival) | Gold |
| Mena Live Events | Taste of Dubai 2025 | 12. Lifestyle Event of the Year (Music / Art / Culture / Festival) | Silver |
| Eventify Entertainment | Patron at SoleDXB | 13. Sponsorship Activation of the Year | Silver |
| Cheil MEA | DORCO Change Up UAE Launch | 14. Mall Activation/Promotion of the Year | Gold |
| JWI Global | Father’s Day is closer than you think | 14. Mall Activation/Promotion of the Year | Silver |
| The Hanging House Experiential Events LLC | Nissan KICKS Regional Launch 2025 | 15. Integrated Marketing Program of the Year | Gold |
| Cheil MEA | DORCO Change Up UAE Launch | 15. Integrated Marketing Program of the Year | Gold |
| JWI Global | Father’s Day is closer than you think | 15. Integrated Marketing Program of the Year | Silver |
| ADVISORS 360 | Discover Beyond Hail | 16. CSR Campaign of the Year by a Brand / Government | Silver |
| The Hanging House Experiential Events LLC | NBA 2K League @ BRED Festival 2025 | 17. Exhibition Presence / Activation of brand at an event | Gold |
| Magna Innovations | IKTVA – DIGITAL SUSTAINABLITY TREE | 17. Exhibition Presence / Activation of brand at an event | Silver |
| Enigma | Netflix Brand Moment in Jeddah | 18. Brand Experience of the Year (best use of experiential marketing) | Gold |
| The Hanging House Experiential Events LLC | Nissan KICKS Regional Launch 2025 | 18. Brand Experience of the Year (best use of experiential marketing) | Silver |
