The inaugural edition of Host Arabia has concluded at the Riyadh Front Exhibition & Conference Center, Riyadh, following the event held from 15 to 17 December 2025. Host Arabia represents the launch of Host Milano’s first international project and a key step in Saudi Arabia’s hospitality and tourism development.
Co-organised by Fiera Milano in partnership with Semark Group, and held alongside HORECA Riyadh and Salon du Chocolat et de la Pâtisserie Riyadh, Host Arabia brought together international hospitality brands, decision-makers, and industry professionals. Over three days, the exhibition welcomed thousands of trade visitors, connecting them with Saudi Arabia’s expanding hospitality and foodservice sectors.
The event focused on business exchange, product showcasing, and collaboration, with attention to innovation, technology, and sustainability aligned with Saudi Vision 2030. Together with HORECA Riyadh, Host Arabia formed a unified hospitality week that featured more than 500 exhibitors and 51,000 professional visitors.
Carlo Bonomi, President of Fiera Milano, commented: “We are proud that Fiera Milano’s expertise, through Host Arabia, has contributed to connecting international excellence with local ambition, creating a platform that will grow with the Kingdom’s remarkable vision for the future. Host Arabia’s success confirms Saudi Arabia’s emergence as a key player in the global hospitality landscape.”
Roberto Foresti, Deputy General Manager of Fiera Milano, added: “Our first edition in Riyadh exceeded expectations in every way. The partnership with HORECA Riyadh and Semark Group has proven the strength of collaboration between international and regional leaders. Together, we’ve built the foundation for a long-term success story.”
Jad Taktak, CEO of Semark Group, stated: “Host Arabia’s debut represents a major leap forward for the Saudi and regional hospitality industries. Alongside HORECA Riyadh, we created a dynamic and inclusive ecosystem that brings together expertise, innovation, and opportunity, redefining how the industry connects and grows.”
The exhibition featured strong participation from Italian companies, supported by ITA – Italian Trade Agency and the Italian Ministry of Foreign Affairs and International Cooperation, highlighting Italian design, manufacturing, and hospitality technology.
With its first edition completed, Host Arabia has positioned itself as a platform connecting international markets with the Saudi hospitality ecosystem. The next edition of Host Arabia will take place at the Riyadh Front Exhibition & Conference Center from 7 to 9 December 2026.
