House of Hype has opened at Dubai Mall’s Chinatown, offering a range of interactive experiences across more than 100 attractions. After its launch in Riyadh, Saudi Arabia, the concept is now available in Dubai, featuring immersive environments, gaming stations, creative zones, and retail and dining options.
Visitors can explore themed spaces with digital installations, interactive performances, and augmented reality elements. The experience includes gaming areas with a mix of modern and retro options, as well as content creation zones equipped with design and photo studios. House of Hype is designed as a gamified park, where guests can participate in challenges, earn rewards, and unlock digital content through the PARX account system.
The venue also includes a selection of food and retail options, offering a variety of dishes and exclusive merchandise. Visitors can earn in-house currency by participating in activities and use it for shopping within the space.
General admission is AED 149 for visitors aged four and above, while children under three can enter for free. A combo ticket for House of Hype and AYA Universe is available for AED 249, allowing access to both attractions within 30 days.
