Initial has announced the appointment of Rami Abdulaziz AlMaddah as chief executive officer.
AlMaddah brings more than two decades of executive leadership experience in Saudi Arabia across facilities management, real estate, transportation, retail, banking and industrial sectors.
As a C-suite executive, he has led corporate strategy, digital and financial transformation, and performance improvement initiatives across complex organisations. He has also worked on restructuring programmes and P&L optimisation to support long-term business objectives.
With over 20 years’ experience, AlMaddah has worked within regulatory frameworks, supported Saudisation compliance and contributed to securing high-value contracts. His experience includes applying data-driven approaches to support revenue growth, as well as focusing on risk management, technology integration and improving operational efficiency.
He has also been involved in strengthening financial discipline, improving asset performance and supporting workforce nationalisation, while contributing to the development of scalable business models.
Commenting on his appointment, AlMaddah said: “I am pleased to join Initial at a time of strong growth and opportunity in the Kingdom. The business has built a solid foundation over more than four decades and I look forward to working closely with the team to further strengthen our capabilities, expand our presence and continue delivering high-quality services to our clients.”
AlMaddah holds a Bachelor’s degree in Accounting and Finance from the American University in Cairo and has completed advanced leadership and management studies.
His appointment reflects Initial’s focus on local talent, leadership development and sustainable growth.
