Mosaic Live Curates Interactive OPPO Reno14 Launch Experience at Taj Exotica, Dubai

Mosaic Live’s role in the launch extended beyond logistics, focusing on delivering a cohesive and engaging brand experience.

OPPO officially unveiled its new Reno14 Series in the UAE with a launch event held at the Taj Exotica, Dubai, managed by experiential agency Mosaic Live. The event marked the introduction of three smartphones to the region—Reno14 F 5G, Reno14 5G, and Reno14 Pro 5G—bringing OPPO’s latest innovations in AI imaging and performance to local audiences.

Designed around the theme “Let’s Party,” the event combined a series of interactive experiences and product-focused displays to highlight the capabilities of the new devices. Attendees were invited to explore the new features through product demonstrations, a hands-on AI flash photography wall, and dedicated experience zones. A specially created party box area allowed guests to engage with the devices in a more relaxed setting, all of which was aimed at creating a smooth and informative introduction to the Reno14 lineup.

The launch event in Dubai coincided with the start of the product’s regional pre-order phase. From July 31, customers across the UAE were able to reserve the new smartphones. As part of the launch offer, OPPO provided limited-time bundle deals that included wireless earbuds and added warranty coverage, along with a trade-in bonus valid until mid-August. These offerings were designed to introduce the Reno14 Series competitively in the UAE market while encouraging early adoption.

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