Premagic marked a key milestone at GITEX Global 2025, with its QR-based engagement tools formally integrated into the official event design collateral for the first time. After several years of supporting GITEX, this edition saw Premagic’s technology embedded into the core visual identity and attendee interaction journey across the event.
In previous years, the Premagic team manually deployed QR codes across the venue on setup day. In 2025, these QR touchpoints were incorporated directly into event branding, reflecting Premagic’s progression from a supporting tool to a standard component of the event experience.
This year, Premagic powered the full event marketing cycle — before, during, and after GITEX Global — through three primary features: referral marketing tools, AI-powered photo distribution, and AI avatars. Together, these tools enabled exhibitors, organizers, and attendees to generate, share, and amplify event-related content throughout the show’s duration.
The response saw increased participation across engagement touchpoints, higher visibility for exhibitors, and consistent usage of photo galleries and event posters throughout the event.
GITEX Global, recognized as one of the world’s largest technology and startup showcases, provided a platform for demonstrating how coordinated digital engagement can support community interaction at scale.
