Riyadh Season 2025, organized by the Saudi Entertainment Authority, will officially begin with a parade on October 10 at Blvd City. The event, held in collaboration with Macy’s New York, will feature over 300 performers, 25+ floats, and 3,000 dancers. The parade starts at 4 PM and is free to attend.
This year’s season includes 24 entertainment zones, 7,000+ events, 1,700 shops, and 350 restaurants and cafés across Riyadh. International collaborations, such as Beast Land with MrBeast, will bring new experiences to the city.
Sports fans can attend tennis, boxing, padel, snooker, and American football events, with appearances by Tom Brady. The season will conclude with Boulevard Flowers, featuring over 200 million flowers and three Boeing airplanes converted into floral sculptures.
Riyadh Season 2025 highlights Saudi creativity, culture, and youth, offering residents and visitors a wide range of activities.
