The Saudi Media Forum has signed a cooperation agreement with TAIT, a global company known for developing technical and creative solutions for major live events. The agreement was signed by Mr. Mohammed Al-Harthi, President of the Saudi Media Forum, and Mr. Soren West, Chief Executive for the Middle East and North Africa at TAIT.
The partnership supports the Forum’s efforts to expand its international collaborations and enhance the development of media-related events in the Kingdom.
Under the agreement, both parties will work together to:
- Advance innovation in live experiences and audience engagement.
- Support national talent and contribute to the development of creative production skills.
- Improve the efficiency and quality of media and cultural event management within the Kingdom.
- Strengthen international cooperation in creativity, production, and event development.
Mr. Al-Harthi stated that the agreement represents an important step in benefiting from global expertise to improve the way media events are designed and executed. He noted that the partnership aligns with the Forum’s goal of elevating its programs to meet international standards.
Mr. Soren West welcomed the collaboration, emphasizing TAIT’s interest in contributing its technical capabilities and operational experience to support the evolving events sector in Saudi Arabia.
The agreement forms part of the Saudi Media Forum’s broader strategy to build long-term partnerships that contribute to the growth of the media ecosystem and support the Kingdom’s wider cultural and creative development goals.
