Sephora Middle East will host the second edition of SEPHORiA, the brand’s annual beauty experience, in Dubai this month. The three-day experience will take place from 20 to 23 November at Al Wasl Plaza, Expo City Dubai, bringing together global beauty brands, industry experts, and consumers from across the region.
This year’s program includes daily masterclasses hosted by leading figures in the beauty industry. Confirmed speakers include Huda Kattan, founder of Huda Beauty; Mona Kattan, founder of Kayali; and Mario Dedivanovic, celebrity makeup artist and founder of Makeup by Mario. VIP ticket holders will receive priority access to these sessions, which will offer professional insights and application techniques.
The event will showcase a broad selection of international brands across skincare, makeup, fragrance, and haircare. Participating brands include Drunk Elephant, Gisou, Elemis, Sunday Riley, Gucci Beauty, Laura Mercier, Bobbi Brown, Fenty Beauty, among others. Brand representatives and experts from Hourglass, SAIE, ELF, ILIA and The Inkey List will also take part in discussions and demonstrations throughout the event.
SEPHORiA will feature immersive brand spaces, new product previews, and retail opportunities, providing a platform for both brand discovery and consumer engagement.
