After 15 years of crafting distinctive outdoor experiential installations, Surreal Design Studio has announced its rebranding to Surreal Global. The studio, known for transforming public and commercial spaces for brands like Burberry, MAC, Coach, Hello Kitty, Jio World Drive, and Phoenix Mall of Asia, now shifts its focus toward global expansion.
This rebrand is more than a change in name. It marks a strategic decision to scale their services for international markets and extend their expertise in outdoor décor exports. The updated identity also includes a new logo, reflecting a more global outlook while continuing the studio’s long-standing commitment to immersive design. Their social media campaign, “BIGGER BOLDER BRIGHTER,” introduced this new phase with a clear message: Surreal Global is aligning itself for broader opportunities and growth beyond India.
As part of its expansion strategy, Surreal Global has announced the opening of a new office in the Middle East. What began as a design studio has evolved into a full-scale production team of over 75 professionals. With previous international projects in Oman, Australia, Dubai, Gabon, Jordan, France, Spain, and the United States, the Dubai office represents a significant milestone in their expansion journey.
Founder Rahul Soni reflects on the journey: “When we started out, it was about creating beautiful spaces. And now, it’s about crafting immersive stories that resonate with a far reaching audience. The spirit of this transformation is the fuel that powers Surreal Global. The time has come for Indian brands to step into the spotlight, and shine on the global stage, and we’re here for it.”
Co-founder Ameya Kankonkar adds: “For 16 years, we’ve turned spaces into experiences through creativity and innovation. With Surreal Global, we’re evolving and creating standout environments that reflect culture, celebrate stories, and connect with people across the globe.”
