Dubai is set to welcome the first edition of Well B Festival, a new health, sport and wellness event inspired by the collaborative nature of bees. The festival will take place from Friday, February 13, to Sunday, February 15, 2026, at The Palace Grounds in Madinat Jumeirah, overlooking the Burj Al Arab.
The three-day programme will feature a mix of movement, mindfulness, music, food and shared activities, encouraging participants to experience wellness as a collective practice. Highlights include the Hive Rocks Fitness Challenge offering group high-intensity workouts, and the Bee Well Zone with yoga, meditation, sound healing, recovery sessions and ice baths.
The festival will also feature live music from international DJs, sports competitions, cooking demonstrations, talks from coaches and trainers, and a Hive Kitchen and food village.
Jamie Cormack, Co-Founder of Well B Festival, said that he wanted to create something where people could go as a group: “Something that truly reflects how people live today — balancing physical, mental, and social wellbeing. Well B Festival is about moving with joy, connecting through shared energy, and celebrating wellness as a lifestyle, not a trend.”
“Whether it’s yoga, pilates, and breathwork that centre you, or bootcamps, fitness challenges, and competitions that get your juices going; whether you’re partying on the grass or chilling in an ice bath on the beach, Well B has it all.
“We wanted to create something that the whole gang could come to together – a space to move, connect, and discover new passions while making memories that last.
“Well B Festival isn’t just about fitness or music or mindfulness; it’s about the energy that happens when all of those worlds collide.”
