Wyndham Hotels & Resorts has continued its steady expansion across Europe, the Middle East, and Africa (EMEA), with more than 720 hotels now open in the region. In the first half of 2025, the company added over 4,700 rooms through more than 60 new hotel openings, resulting in a 5 per cent year-over-year organic system growth in EMEA. In addition, Wyndham signed 27 new deals, further strengthening its presence in high-growth markets and improving access to quality, branded accommodations.
Among the key additions are the Dolce by Wyndham Siracusa, Monasteri Golf and Spa in Sicily and the Signature Cave Cappadocia, Trademark Collection by Wyndham in Turkiye, both offering unique experiences in well-known destinations. The brand also expanded its footprint in Eastern Europe and Central Asia with new openings in Georgia, Romania, and Kazakhstan.
Eurasia saw significant activity, with 21 new hotel openings in the first half of the year. Wyndham’s regional portfolio in Eurasia now exceeds 90 hotels, primarily in India, where demand for branded hospitality continues to rise.
Wyndham’s strategic development partnerships played a central role in this growth. Notably, the company introduced the Super 8 by Wyndham brand to Saudi Arabia and Iberia, two high-demand markets.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “With more than 720 hotels now open across EMEA, we’re seeing incredible momentum. Travel is thriving and we’re meeting that demand with a growing portfolio that reflects the energy and diversity of this region. From stunning resorts in Sicily to one-of-a-kind cave stays in Cappadocia, we’re adding experiences that truly inspire. And with new signings in markets like Iberia and Saudi Arabia, we’re not just growing – we’re creating new opportunities for our partners and giving travellers even more great places to stay across the region.”
Wyndham’s performance in EMEA contributed to a 4 per cent year-over-year global organic net room growth and marked the company’s 20th consecutive quarter of sequential pipeline growth, with a global development pipeline now reaching 255,000 rooms. The EMEA region also delivered 7 per cent RevPAR growth in constant currency.
The company’s growth continues to be supported by its “Owner First” approach to franchising, focusing on long-term partnerships and the success of its franchisees and owners.
Key Highlights from H1 2025:
Super 8 Expansion: Landmark deals to bring Super 8 by Wyndham to Saudi Arabia and Iberia, with plans for 100 hotels in Saudi Arabia and 40 in Spain and Portugal over the next ten years.
Turkiye Expansion: Wyndham remains the largest international hotel group in Turkiye, now with over 125 hotels. New additions include Cappadocia Cave Hotel by Wyndham, Wyndham Tarsus St. Paul, and Wyndham Alanya.
Eurasia Momentum: 21 hotel openings in the region, including Ramada Encore By Wyndham Lucknow Airport, Ramada by Wyndham Cox’s Bazar Kolatoli Beach, and Wyndham Garden Jim Corbett Chhoi.
European Growth: Continued development in Germany, Greece, Portugal, Italy, and Denmark, with more openings expected this year.
Eastern Europe and Central Asia: Brand introductions and new destinations such as La Quinta By Wyndham Batumi in Georgia, and Wyndham Residences Aqkol and Tor’re Astana, Trademark Collection in Kazakhstan.
